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CHOCHENG Flagship Store


CHOCHENG at The Sherry-Netherland is the designer womenswear label's new flagship store. Designer Cho Cho Cheng studied at Parsons School of Design and learned traditional British tailoring during an apprenticeship in Savile Row, London.

Settling into a Fifth Avenue home

Having studied at the Parsons School of Design in New York, CHOCHENG's first store opened in 2010 on Madison Avenue. In Spring 2019, the brand opened its flagship store along Fifth Avenue, next to The Sherry. CHOCHENG is known for its immaculate garments sustainably produced in London and Italy.

Attention to Detail

With environmental conservation in mind, each CHOCHENG garment is designed and hand-sewn using 100% natural and cruelty-free materials. Designer Cho Cho Cheng is more than familiar with traditional British tailoring having apprenticed in London. These techniques can be seen throughout the brand's modern designs. 

Shopping on Fifth Avenue

When staying at our luxury boutique hotel, browse the Fifth Avenue flagship store and find a new look for any occasion or New York City outing. Discover CHOCHENG's newest collections unveiled during New York Fashion Week and shop for knits, dresses, blouses, handbags and more.

Special Offers

The New York Experience

The New York Experience

Book a suite for a minimum of 4 nights and receive a significant discount on your very own New York Experience. Suites begin at 750 square feet and includes a small kitchenette, all in the center of New York City.